Recent studies have shown that 94% of people surveyed could recall seeing a tri-action mobile billboard and 80% of those could recall the advertisement, as compared to 43% on traditional roadside billboards! The average cost per impression (CPM) is one dollar or less. A half page, black and white ad is an average of $19.20 per impression, a thirty second primetime TV ad $16.25, quarter page magazine $8.00, thirty second primetime radio ad $4.95 and a stationary roadside billboard ad at approximately $3.00. Unlike other forms of advertising, our patented system reaches out to consumers in every market without discretion. Tri-Action billboards produce fifteen times more attention than any other sign! Utilize direct target marketing at supermarkets, malls, sporting events, trade shows, conventions, concerts and more!